Kama Ayurveda Launches Sandanya, Anti-Blemish Skincare Collection, With Mahieka Sharma as Campaign Ambassador
Business Wire India
KAMA AYURVEDA proudly unveils Sandanya, its first ever anti-blemish skincare collection. Rooted in the science of Ayurveda and supported by clinical efficacy, Sandanya introduces a new generation of clarity-focused care designed for blemish-prone and imbalanced skin.
In Sanskrit, {Sandanya} describes the body’s natural ability to self-heal and regenerate – for the skin, this means calming inflammation, supporting post-acne recovery, and restoring balance. Crafted with 21 Ayurvedic botanicals and enriched with modern actives like botanical salicylic acid and niacinamide, the range offers a complete ritual to purify, soothe and refine the skin gently yet effectively. It targets the root causes of imperfections, from hormonal imbalance to pollution-induced stress, with a focus on long-term skin health.
The spirit of Sandanya embraces clarity over perfection.
Flawless, in my own way.
The launch marks a collaboration between KAMA AYURVEDA and Mahieka Sharma, who joins the brand as the face of the Sandanya campaign. Recognised within the fashion industry, Mahieka brings a modern, mindful voice to beauty, empowering young women to choose skincare that works and cares.
As a yogini, creative and entrepreneur, Mahieka approaches beauty with the same philosophy that guides her life: balance between mind, body and soul. Exposed daily to shoots, travel and long hours in makeup, she turned to Ayurveda not as a trend, but as a way of living – a science that restores harmony, rather than masking imbalance.
“My body – and my skin – are my temple. I don’t believe in fighting or overloading the skin, but in restoring balance with intention. Sandanya reflects everything I believe in: science rooted in tradition, care guided by awareness, and clarity that comes from within.” shares Mahieka Sharma.
The Sandanya Range
At the heart of the range lies Indian Licorice, a hero Ayurvedic ingredient treasured for centuries for its purifying, calming and brightening properties. Elevated with modern formulation methods and combined with high-performance actives, Sandanya works at the source of imbalance to restore clarity without harshness – respecting the skin’s natural rhythm, rather than disrupting it.
Dermatologically tested on all skin types, including sensitive, Sandanya delivers visible transformation without compromising the skin barrier.
Blemish-Clarifying Facial Dry Oil: A dry-touch facial oil powered by Indian Licorice, Black Cumin and Mastic Tree resin, which helps reduce blemishes, calm inflammation and fade post-acne marks – all while respecting even the most sensitive skin.
- 88%1saw visibly clearer skin
- -30%2 marks after 2 months
- 100% natural origin ingredients
1Use test on 42 volunteers after 14 days
2Scoring use test on 42 volunteers after 2 months
Purifying Fresh Serum: A lightweight, fast-absorbing serum powered by purifying licorice and plant-based salicylic acid, which helps unclog pores, reduce excess sebum, and smooth skin texture.
- 97%1 agreed pores looked less visible
- 85%2 noticed fewer blemishes in 2 weeks
- 98% natural origin ingredients
1Use test on 35 volunteers after two months of application
2Use test on 35 volunteers after two weeks of application
Perfecting Matte Cream: A pore-refining moisturiser powered by purifying licorice and anti-sebum botanicals. Perfected to control shine, rebalance skin, and provide a soft matte finish that works across routines.
- 100%1 agreed skin is mattified
- 24h2 shine control
- 99% natural origin ingredients
1Use test on 18 volunteers after 14 days
2Instrumental measures on 18 volunteers
The range is designed as two distinct rituals – one for day, one for night – to align with the skin’s natural rhythm.
- Daytime Ritual
- Step 1: Purifying Fresh Serum
- Step 2: Perfecting Matte Cream
- Nighttime Ritual
- Step 1: Clarifying Facial Oil
- Step 2: Perfecting Matte Cream
Availability
Available from April 1st, 2026, online at www.kamaayurveda.com and across KAMA AYURVEDA stores.
Purifying Fresh Serum: Rs. 4775 (50ml) / Rs. 3495 (30ml) / Rs. 1995 (15ml)
Clarifying Facial Oil: Rs. 6195 (30ml) / Rs. 3595 (15ml)
Perfecting Matte Cream: Rs. 4295 (50ml) / Rs. 2875 (30ml) / Rs. 1750 (15ml)
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