Local Concrete Contractor CEO, Once Homeless, Gives Free Salt to Shelters and Seniors While Competitors Charge Up to $100 Per Bag
In the midst of a major snow storm, our team embarked on a kindness campaign to give out free salt to the elderly, providing them with essential emergency supplies to navigate the harsh weather conditions. This act of kindness was met with resistance from scalpers who were looking to capitalize on the situation by selling salt at inflated prices. Our local outreach efforts aimed to counter their greedy intentions by distributing the salt for free, bringing warmth and relief to those who needed it most. By giving free salt to the elderly during this critical time, we hoped to inspire a sense of community and kindness, and show that even in the toughest of times, there are still people who care. The snow storm may have been intense, but the impact of our kindness campaign was even greater, and we are proud to have made a difference in the lives of our elderly neighbors.
Mooresville, NORTH CAROLINA, Jan. 26, 2026 (GLOBE NEWSWIRE) — Local Concrete Contractor, a national residential concrete finishing franchise, announced today that all of its franchise locations across the country mobilized this week to deliver free salt to homeless shelters, elderly residents, and homeowners facing dangerous icy conditions during the recent winter storms. The company provided the salt at no charge while many suppliers and competitors raised prices to as much as $100 per bag.
The coordinated relief effort involved every Local Concrete Contractor franchise location nationwide. Teams loaded trucks, coordinated delivery routes, and drove directly to those in need. There were no donation requests, no eligibility requirements, and no strings attached. All requests were honored as supplies lasted.
The decision to provide free assistance was personal for the company’s founder, who lived in a homeless shelter as a child. Before building Local Concrete Contractor into a national franchise brand, he slept in parking lots across Charlotte and Huntersville, North Carolina, while growing his concrete business from the ground up.
“When shelters reported that no one else had offered help, I recognized exactly what those words meant,” said the founder of Local Concrete Contractor. “I had been that child watching bad weather come with no support in sight. Emergencies should not be exploited, and communities should not be abandoned when conditions get difficult.”
The response from communities was immediate. Residents across multiple states expressed disbelief that a concrete contractor, rather than a government agency or nonprofit, was showing up during a storm without charging emergency rates. Messages poured in thanking the teams for acting quickly and delivering exactly what they promised when conditions were most dangerous.
While Local Concrete Contractor specializes in residential concrete finishing—including driveways, patios, sidewalks, and flatwork—rather than salt supply or emergency services, the company coordinated a multi-state relief effort that many organizations with far more resources did not match. Salt was purchased at regular market prices, trucks were deployed immediately, and the company publicly refused donations and rejected emergency pricing.
About Local Concrete Contractor
Local Concrete Contractor is a national franchise specializing in residential concrete finishing, including driveways, patios, sidewalks, and flatwork. Founded by an entrepreneur who overcame homelessness to build a successful business, the company operates franchise locations across the United States. For more information, visit https://www.localconcretecontractor.com
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A video accompanying this announcement is available here: https://youtube.com/watch?v=wj6Bi3FAJ2s
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