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Meta One: A new subscription service offering enhanced features and AI tools

By News Desk

Meta has unveiled Meta One, a new subscription service designed to add more value to widely-used apps and experiences. The service offers tailored plans for individuals, creators, and businesses, enhancing self-expression features and AI capabilities. While the core experiences on Meta’s platforms such as Instagram, Facebook, WhatsApp, and Meta AI remain free, Meta One provides subscribers with extra functionalities and expanded AI usage options.

At launch, Meta One includes over 50 features across Instagram, Facebook, WhatsApp, and Meta AI, with plans to introduce more offerings like Edits and AI glasses in the future.

Plans for Individuals and AI Enthusiasts

The single product plans under Meta One, such as Instagram Plus, Facebook Plus, and WhatsApp Plus, have been introduced earlier this year. These plans provide unique features that foster better connection and creativity on Instagram and Facebook, along with improved organization and personalization on WhatsApp.

These single product plans have been well-received, showing strong retention rates. Features like custom DM and Story fonts on Instagram Plus, enhanced Messenger customization on Facebook Plus, and the upcoming storage options for chat backups on WhatsApp Plus, are part of these offerings.

Meta One also offers Core and Premium bundle plans, which include features from the single product plans along with advanced AI capabilities. These bundles provide extended media generation options via Meta AI, allowing for the creation and editing of images and videos, and increased access to in-app tools like Instagram’s Restyle.

Plans for Creators and Businesses

Meta One aims to assist creators and businesses in managing their presence and engaging with new audiences on social media without the need for new accounts or apps. The service offers features like enhanced profiles, automatic follow invitations, and 24/7 customer response capabilities via Meta Business Agent.

Upcoming features will focus on helping small businesses and creators with marketing, operations, and content optimization, including Edits Plus, which offers additional cloud storage and usage of the new Edits assistant for Instagram insights.

Subscription Plans and Pricing

Meta One is now available globally with various pricing tiers: single product plans start at $2.99 per month, individual bundles at $7.99, and creator and business bundles at $14.99. Each plan offers distinct features and benefits:

  • Instagram Plus ($3.99/mo): Customize your experience with new expressive features.
  • WhatsApp Plus ($2.99/mo): Organize and personalize your chats with themes, icons, and more.
  • Facebook Plus ($3.99/mo): Enhance your Facebook experience with custom icons and special features.
  • Core ($7.99/mo): Utilize more AI tools and features across apps.
  • Premium ($19.99/mo): Access all Core features with additional creative tools.
  • Essential (starting at $14.99/mo): Establish your presence with professional tools and Meta Business Agent access.
  • Advanced (starting at $49.99/mo): Schedule posts, gain insights, and manage accounts at a professional level.
  • Expert (starting at $149/mo) and Max (starting at $499/mo): Optimize and scale operations with extensive feature access.

Regional variations may apply to plans, benefits, pricing, and availability. Prospective subscribers can view specific features by starting the subscription process on the Meta One website.

News Desk