Disrupting the Norm: Infidigit Earns Double Recognition at ET Brand Disruption Awards 2026
Business Wire India
Infidigit has secured two awards at the ET Brand Disruption Awards 2026 for Most Disruptive Retail Innovation for Max Fashion and Most Disruptive E-commerce Brand for Superbalist, highlighting its ability to generate scalable organic growth across varied markets.
Most Disruptive Retail Innovation – Max Fashion India
The campaign overhauled Max Fashion’s search foundation with technical SEO precision, E-E-A-T focused content optimisation and AI-ready content playbooks, delivering significant uplift across non-brand visibility and non-brand search ranking.
Mohinder Singh, GM- Digital Marketing & Platform, Max Fashion, Landmark Group, said: "By partnering with Infidigit for our SEO journey, we were able to strengthen our organic search presence and improve how customers discover or engage with the brand online. Their focused SEO approach and technical expertise has been commendable.”
Most Disruptive E-commerce Brand – Superbalist
Competing against established players in South Africa's fashion e-commerce space, the 8-month campaign was engineered for Superbalist to win across both traditional search and AI platforms like ChatGPT, Gemini, and Perplexity, driving strong growth in organic clicks, impressions, and LLM-sourced sessions.
Sean Pelser, Growth Manager at Superbalist commented: "We’ve worked with Infidigit for several years and have consistently been impressed by their expertise, professionalism, and results-driven approach. Their team has played a key role in improving our organic visibility and helping us achieve sustained growth. It’s been a pleasure partnering with them."
Commenting on the double win, Kaushal Thakkar, Founder & CEO, Infidigit, said: "Both wins reflect what search excellence should look like today, with strategies engineered for the full search ecosystem, not just traditional rankings. Our focus remains on building frameworks that deliver disruptive, sustainable growth."
The double recognition at the ET Brand Disruption Awards 2026 highlights Infidigit’s ability to tailor its search strategy for different business environments, making search a scalable growth engine for brands globally.
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