Ranveer Singh named brand ambassador for Ray-Ban and Ray-Ban Meta in India with new AI glasses updates
Ranveer Singh is now the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. Singh has collaborated with Meta several times over the years, and this partnership opens a new chapter for Ray-Ban, a brand known for empowering individuals to view the world and themselves through a unique lens. This vision is now enhanced by Meta’s advanced AI technology, ushering in a new era of personal expression.
Ranveer Singh expressed his connection with Ray-Ban, noting, “Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember. Style, for me, has never been about following a fixed formula – it is about instinct, mood and having the freedom to express every version of yourself.” The partnership with Ray-Ban Meta feels natural to Singh because of the blend of iconic style with cutting-edge technology.
The collaboration with Singh aims to demonstrate how well iconic designs can merge with technology in daily life while maintaining personal style. Ray-Ban Meta glasses not only look fashionable but also offer functionalities that enhance convenience, such as helping manage busy schedules or building healthy habits without the need to constantly use a phone.
Ray-Ban Meta (Gen 3) now available in India
The Ray-Ban Meta (Gen 3), the third generation of the popular AI glasses, is now available in India. These glasses feature a more comfortable design with a slimmer profile, extended battery life, and a customizable button for quick access to Meta AI. Customers can choose from 27 color and lens combinations across three styles: Aviator, Zena, and Wayfarer. A special edition of the Aviator model, celebrating its 90th anniversary, is also available.
The Gen 3 glasses offer nine hours of battery life, professional-adjustable temple tips for a better fit, and a six-microphone array that reduces background noise by over 90%, ensuring clear calls and voice commands even in noisy environments. With a 12 MP camera and 3K Ultra HD video recording capability, users can capture high-quality photos and videos hands-free. A built-in LED light indicates when photos or videos are being taken.
Ray-Ban Meta (Gen 3) glasses can be purchased online at meta.com, in.rayban.com, and from major electronics and eyewear retailers in India, starting at INR 44,300.
Ray-Ban Meta Audio glasses coming soon
Ray-Ban Meta Audio glasses, integrating the quality of earbuds with AI features, are set to launch soon. Weighing just 43 grams, they are designed for all-day comfort and include adjustable temple tips and nose pads. They offer up to 12 hours of audio playback, with an additional 48 hours available through a charging case. Users can engage hands-free with AI assistants and experience high-quality sound while staying aware of their surroundings.
In the upcoming months, the Muse feature will be added to the AI glasses, allowing users to interact without having to describe what they see. By simply addressing the AI assistant, Muse can provide information or take actions based on the user’s surroundings.
